![Homecourt | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b27489b_homecourt.webp)
About
Jobi Brands is a celebrity-backed brand venture studio with the aim to pair the right stars with consumer categories we are excited about.
With over 30 years in investment banking experience and a highly qualified advisory board (which includes Courteney Cox) we've created and developed successful, known and trusted brands with a straightforward process.
![OH NORMAN! | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b274897_oh-norman.webp)
![Think About Things | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b27489f_s2.webp)
![Expertise | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b27487a_expertise.webp)
WHO WE ARE
Globally-minded sector experts with strong networks, who are deeply involved with creating and investing in consumer & retail startups.
![Global Orientation | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b274884_global-orientation.webp)
![Strong Network | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b27487f_strong-network.webp)
![Who We Are | JOBI](https://cdn.prod.website-files.com/62a15bed7e78047dbcdbbd22/65ddde68711c1fd15b2748a4_who-we-are%20(1).webp)
“It’s true that many people have good ideas, but the magic is in being able to execute on these and bring them to life”
-Ryan Nelson
CO - FOUNDER
“ We aim to make a difference at JOBI Brands by creating ethically conscious brands, elevate the consumer experience and make a difference for a better tomorrow ”
- Bilal Mekkaoui
CO - FOUNDER
Our portfolio companies have been featured in the world’s biggest publications.